SWTA Leadership Lab 2026 official logo — Learn. Lead. Connect. Move Forward. Breckenridge, ColoradoSWTA LEADERSHIP LAB 2026
Illustrated Breckenridge, Colorado mountain range with transit vehicles at dusk

BE A LEADERSHIP LAB SPONSOR

Invest in Leadership. Elevate Your Brand.

September 13–15, 2026Breckenridge, Colorado200+ Transit Professionals & Industry Leaders Anticipated

Exclusive opportunities are being confirmed now. Many sponsorships are available to only one organization and are secured on a first-committed basis.

VIEW SPONSORSHIPSDOWNLOAD FULL SPONSORSHIP PACKET

Questions or ready to commit? Contact Michelle Robertson at mrobertson@swta.org

SWTA Leadership Lab 2026 official logo — Learn. Lead. Connect. Move Forward. Breckenridge, Colorado

Proudly supported by

New Flyer + MCI logo
Cardinal HR Solutions logo
New Flyer + MCI logo
Cardinal HR Solutions logo
New Flyer + MCI logo
Cardinal HR Solutions logo

About the event

A new kind of gathering for transit leadership.

Leadership Lab brings together public transit executives, managers, board members, legal professionals, marketing and communications professionals, mobility leaders, transit agencies, tribal transit programs, state DOTs, manufacturers, consultants, vendors and industry partners.

Leadership Lab is held alongside the CASTA Fall Conference and the State & Tribal Partnerships Conference.

200+
Anticipated attendees
2
Days of programming
Sept 13–15
2026
Breckenridge
Colorado

Why sponsor

Why Sponsor Leadership Lab?

CONNECT

Build relationships with public transit decision-makers and industry leaders.

SHOWCASE

Put your company and solutions in front of an engaged transit audience.

SUPPORT

Demonstrate your company's commitment to leadership development and the future of public transportation.

STAND OUT

Receive meaningful brand exposure before, during and after Leadership Lab based on the benefits included with your selected sponsorship.

Sponsorship opportunities

Choose the opportunity that fits your brand.

Several sponsorship opportunities are available to only one organization. Exclusive opportunities are secured on a first-committed basis — secure the opportunity that best aligns with your company before it is claimed.

Want to review every sponsorship benefit in detail?

VIEW THE FULL SPONSORSHIP PACKET

PREMIER PARTNERSHIP

PREMIER OPPORTUNITYEXCLUSIVE — ONE AVAILABLE

Leadership Presenting Partner

Exclusive presenting partner of the inaugural SWTA Leadership Lab — brand integration from registration through the closing session. Sponsor showcase runs July–September 2026.

  • Brand integrated throughout the Leadership Lab experience, from registration through the closing session
  • Prominent recognition on the Leadership Lab website, social media, newsletters, email marketing and press releases
  • Recognition in conference materials, onsite signage and digital displays
  • Premier recognition during general sessions and throughout the event
  • Exclusive branding opportunities and promotional material distribution
  • Custom video spotlight
  • Featured post-event recognition
  • First right of renewal for 2027

Investment

$10,000

SIGNATURE EXPERIENCES

EXCLUSIVE — ONE AVAILABLE

Opening Reception Sponsor

$5,000

Kick off Leadership Lab as the sponsor of the official Opening Reception, where attendees, speakers and industry partners connect before sessions begin.

EXCLUSIVE — ONE AVAILABLE

Keynote Sponsor

$3,000

Place your organization alongside one of Leadership Lab's featured keynote presentations — among the conference's most anticipated experiences.

EXCLUSIVE — ONE AVAILABLE

Leadership Circle Dinner Sponsor

$3,000

Exclusive sponsor of an intimate evening bringing SWTA leadership together for conversation, relationship building and strategic discussion.

LAB & EDUCATION SPONSORSHIPS

EXCLUSIVE — ONE AVAILABLE

Public Transit Legal Symposium Sponsor

$4,000

Exclusive recognition throughout a full-day educational track on legal, regulatory and compliance issues facing today's transit industry.

EXCLUSIVE — ONE AVAILABLE

Marketing Lab Sponsor

$4,000

Align your brand with the communications professionals shaping the future of public transit marketing, branding and rider engagement.

EXCLUSIVE — ONE AVAILABLE

Mobility Lab Sponsor

$4,000

Align your organization with industry leaders exploring emerging mobility solutions and the evolving public transportation landscape.

MEAL & NETWORKING SPONSORSHIPS

EXCLUSIVE — ONE AVAILABLE

Monday Breakfast Sponsor

$2,000

Start Leadership Lab on a high note by sponsoring Monday's networking breakfast — one of the event's highest-traffic gatherings.

EXCLUSIVE — ONE AVAILABLE

Monday Lunch Sponsor

$2,000

Premium visibility during Monday's networking lunch, one of the conference's busiest networking opportunities.

EXCLUSIVE — ONE AVAILABLE

Tuesday Breakfast Sponsor

$2,000

Begin the day with your brand in front of Leadership Lab attendees before educational sessions start.

EXCLUSIVE — ONE AVAILABLE

Tuesday Lunch Sponsor

$2,000

Connect with attendees during an important networking and educational break on Tuesday.

MULTIPLE AVAILABLE

Coffee Break Sponsor

$500

Keep the conversations flowing by sponsoring one of Leadership Lab's networking coffee breaks.

BRANDED ATTENDEE EXPERIENCES

EXCLUSIVE — ONE AVAILABLE

Water Bottle Sponsor

$2,500

A custom reusable water bottle distributed to every attendee at registration — used throughout the conference and long after.

EXCLUSIVE — ONE AVAILABLE

Leadership Notebook Sponsor

$2,000

Put your brand in the hands of every attendee with the official Leadership Lab notebook. Sponsor provides notebooks.

EXCLUSIVE — ONE AVAILABLE

Lanyard Sponsor

$2,000

Every attendee wears your brand — your logo appears on every credential lanyard. Sponsor provides lanyards.

MULTIPLE AVAILABLE

Attendee Bag Insert

$500

Place your promotional item, brochure or branded giveaway directly into every attendee welcome bag.

ACCESSIBLE SPONSORSHIP OPPORTUNITIES

MULTIPLE AVAILABLE

Custom Sponsorship Opportunities

$1,500+

Looking for something unique? Michelle Robertson will build a sponsorship around your marketing goals.

EMAIL MICHELLE
MULTIPLE AVAILABLE

Friend of Leadership Lab

$500

Show your support for the inaugural SWTA Leadership Lab. No onsite signage included.

You're almost there! When you claim a sponsorship you'll be redirected to SWTA's secure GrowthZone registration system to complete your sponsorship.

Current sponsors

Thank You To Our Leadership Lab Partners

See how we're showcasing the organizations investing in transit leadership.

Upcoming In progress Complete
New Flyer + MCI logo

New Flyer + MCI

Coffee Break Sponsor

Sponsor benefits

  • Recognition at the refreshment station — Upcoming
  • Verbal acknowledgement during the break — Upcoming
  • Recognition on the Leadership Lab website, social media and newsletters — In progress
  • Recognition in conference materials and event marketing before and during Leadership Lab — Upcoming
Cardinal HR Solutions logo

Cardinal HR Solutions

Friend of Leadership Lab

Sponsor benefits

  • Recognition on the Leadership Lab website and newsletters — In progress
  • Recognition in conference materials and select event marketing before and during Leadership Lab — Upcoming
  • No onsite signage is included with this sponsorship

Want to reserve a sponsorship or have questions?

Organizations can contact Michelle Robertson directly to discuss options or reserve an opportunity before completing payment.

Prefer to review the complete sponsorship package first?

EMAIL MICHELLEDOWNLOAD FULL SPONSORSHIP PACKET

Michelle Robertson · mrobertson@swta.org

VIEW SPONSORSHIPS